Experience Development for Tourism
Our Programs are about discovery, community, experiencing, and improving our lives, our work, and the many lives we touch.
Our rigorously developed Foundational Framework guides everything we do and our programs, in-person or virtual, are all aimed at guiding the four core business transformations outlined below.
Renew Experience Strategy - take a transformative eye to your experience design, root it in proven frameworks, methods, techniques, and tactics to increase the likelihood of learning, growth and personal development.
Recalibrate Customer Journey - meaningfully engage the traveler well before they leave and well after their return by mapping a series of compelling questions, challenges, and prompts that amplify their participation and fulfillment.
Revitalize Culture - enter the transformation business and you’ll improve your team’s sense of purpose, meaning, and belonging while boosting loyalty, referrals, buzz, and customer-lifetime-value.
Reignite Traveler - meet your traveler or guest where they’re at and coach them in their development of a reverent and results-oriented travel practice that is good for them, the people and places they encounter, and your organization.
Private Training and Workshops on Request
For Purpose-Driven Tourism Professionals
Experience Designers - Travel Designers - Travel Advisors - Travel and Life Coaches - Tour Operators
Business Owners - Hoteliers - Donor Travel Specialists - Destination Professionals - Guides - Retreat Centers - Students
Innovation in Travel Design and Facilitation
This fundamental shift will drive more impact and value for the traveler, the people and places they visit, and you and your organization. Aligning with us offers a clear path for your talents to flourish and contributes to our collective evolution as travel professionals. We invite you to join us in redefining the essence of exploration and experience.
Whether you’re new to tourism or savvy veteran this researched-backed cooperative learning journey will equip you with the mindset, framework, techniques, and tools to move beyond designing experiences and into facilitating transformations in travel.
The Why
Join a community of travel professionals dedicated to curating transformative experiences that lead to positive change for travelers, the places they visit and their stewards (a sentiment echoed by 71% of businesses in our research).
This pivotal moment requires more than just surface-level changes for our travelers; it's a call for our own evolution as travel professionals, whether seasoned or aspiring.
Your Situation
Our extensive educational experience in Transformational Travel Design (TTD) has identified three distinct situations within the travel professionals' community, each with solutions offered by our courses. Maybe you are one or a little of each, that’s for you decide, it’s just meant to help you connect with your motivations and intentions.
TTC profits go to The Transformational Travel Institute to advance wellbeing, peace, and eco-consciousness in tourism and provide our transformative programs to marginalized places and people.
Core Syllabus
Our core syllabus is adapted to our distinct program venue, place, time, group size, depth and dose. Our trainings include insight, data, methods and frameworks that impact your Experience Strategy and Design, Customer Journey and Engagement, Guest Activation and Motivation, as well as, Culture and Purpose.
Capstone Project
Integration and application and are pivotal. Carefully guided, participants select and develop a project throughout the course, serving as a tangible takeaway and graduation submission (two weeks post course).
Attendance
Co-creation demands presence, a vital element of transformational experiences. Participants are kindly asked to commit to attending at least 80% of all sessions in this journey.
Live Sessions
Regardless of the course format, we leverage our in-session time collaboratively and interactively, delving deep into various aspects of transformational travel design, fostering a co-creative environment.
Connection, Vulnerability, Coherence
Participants are provided with a supportive space for personal and intimate journeys, sharing insights through various forms of expression, fostering reflection, meaning-making, and tracking perspective change.
Continuous Support
This educational experience acknowledges the possibility of doubts and disorientation, as in any transformational journey, thus providing a platform to address them and broaden comprehension.
Community Platform
One of the most important aspects of our educational journeys is the community – nurturing a sense of belonging, mutual support, and shared purpose among its members.
Rooted in our foundational framework and theory of change this course helps you guide travelers in a transformative process that provides more value and impact for your traveler, the people and places they visit, and your organization
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What We Think We Know
Current state of tourism, market trends and demands, insights and innovation, and the vital role of an experience strategy in the emerging transformation economy.
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Where We Are
Assessing your current and desired state and the introduction to our research-backed foundational framework and how it informs a next-gen experience strategy and design, including traveler coaching, customer journey mapping, and experience development.
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Why We Go
Cultivating a traveler's true motivations, goals, and aspirations creates the fertile conditions for authentic relationship building, personal experience design, and holistic value-creation.
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How We Plan and Prepare
Prioritizing the 'Why and How' sets the stage for the development of an outcome-driven travel practice that is rooted in mindset, motivation, reciprocity, and time well invested.
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How We Go
Techniques and tactics for unleashing travel's superpowers by shifting from passive to active engagement, increasing awareness, reflecting, and meaning-making which fosters more appreciation and reverence for people and places. This is all about the on the ground techniques to use such as guiding, interpretation, story-telling, etc.
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How We Return
Coaching strategies, practical exercises, and tools, that help travelers maintain ambition, sustain motivation, and shift behaviors to achieve the desired change, resulting in increased trust and loyalty, referrals, and traveler lifetime value.
Calendar of Courses & Events
Testimonials
Hear graduates from our Transformation Travel Design Program share what kinds of tools, skills, knowledge, and wisdom they gained and how they are leveraging their new TTC Accreditation status.
Faculty
Jillian Dickens
Head of Destination Stewardship and Private Training based in Valencia, Spain
Maria Jose Andrade
Transformational Travel Design Facilitator based in Quito, Ecuador
Jake Haupert
Founder, CEO and Facilitator based in Seattle, USA