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Purchase the Transformational Travel State of the Industry Report 2025

 

The TTC Heralds

A collective of like-minded members of the media from all over the world who believe in creating and sharing inspiring travel content with authenticity and integrity

 
 

Writers & Editors

Storytellers

Communication experts

 
 
 

Transforming Travel Journalism

The Herald program is a circle of travel journalists. storytellers and communication experts from around the who bring the highest of professionalism, purpose and passion to their work to challenge the status quo, for good.

Through original, cliché-free and evidence-based narratives, their activity unlocks the positive power of travel and aims at increasing global awareness in tourism and communication.

They are inspired by (and inspire to spread) the notion and potential of transformational travel, as defined by the TTC: “to stretch, learn and grow into new ways of being and engaging with the world”.

A collective of professionals– writers, editors, anchors and broadcasters, social media experts & the like – with outstanding mixes of experience and expertise at the intersection of tourism and communication – the TTC Heralds ignite regeneration: together they motivate travel enthusiasts and tourism professionals to find their path toward personal advancement and global change.

The Heralds convene in regular gatherings to connect and share, listen and ask questions that guide the future of fair, ethical and meaningful journalism and storytelling.

Heralds also receive opportunities to attend our courses, events and experiences, including Transcend, our annual community gathering.

 

The 2024 Media Heralds

The Herald Mantra

Firmly believing in modern, authentic and fair journalism, the TTC Heralds pursue equitable travel storytelling. How?

Creating and allowing access

Cultivating a safe and welcoming space for new voices

Prioritizing evidence-base narratives over cliché-driven laziness

Besides and beyond its prominence in several media mastheads, the term herald has been used throughout history to define “one who proclaims important news” and “shares messages with the world”. As a verb, to herald suggests acting “as an usher to”, introducing while leading and conducting.

A herald is also one of the archetypes of the hero’s journey which underscores the essence of transformation with meaningful calls to action. Often appearing at the beginning of a story, heralds signal the need for change and inspire the hero throughout the quest for truth and wisdom.

 

Besides and beyond its prominence in several media mastheads, the term herald has been used throughout history to define “one who proclaims important news” and “shares messages with the world”. As a verb, to herald suggests acting “as an usher to”, introducing while leading and conducting.

A herald is also one of the archetypes of the hero’s journey which underscores the essence of transformation with meaningful calls to action. Often appearing at the beginning of a story, heralds signal the need for change and inspire the hero throughout the quest for truth and wisdom.

 
 

“It doesn't matter where or how far you go - the farther commonly the worse - the important thing is how alive you are. Writing of every kind is a way to wake oneself up and keep as alive as when one has just fallen in love.”


― Pico Iyer