Transforming Travel Journalism

The Herald program is a circle of travel journalists. storytellers and communication experts from around the who bring the highest of professionalism, purpose and passion to their work to challenge the status quo, for good.

Through original, cliché-free and evidence-based narratives, their activity unlocks the positive power of travel and aims at increasing global awareness in tourism and communication.

They are inspired by (and inspire to spread) the notion and potential of transformational travel, as defined by the TTC: “to stretch, learn and grow into new ways of being and engaging with the world”.

A collective of professionals– writers, editors, anchors and broadcasters, social media experts & the like – with outstanding mixes of experience and expertise at the intersection of tourism and communication – the TTC Heralds ignite regeneration: together they motivate travel enthusiasts and tourism professionals to find their path toward personal advancement and global change.

The Heralds convene in regular gatherings to connect and share, listen and ask questions that guide the future of fair, ethical and meaningful journalism and storytelling.

Heralds also receive opportunities to attend our courses, events and experiences, including Transcend, our annual community gathering.