Transformative Tourism

Charting a New Course for Travel

 

Time to Transform

The world is changing. It’s time for conscious evolution in travel and tourism. We’re using this moment as a launchpad to something completely different, a transformation economy, and encouraging a mindset, approach, and model that measures success based on more holistic, conscious, and virtuous outcomes.

We believe meaningful travel starts from the inside out – and that is where we’ve fallen short, with travel often reinforcing existing boundaries, worldviews, and practices, rather than stretching and illuminating them. The deep impacts of such personal transformations create ripples of impact felt by all.

Travel joins other catalysts for personal transformation and new lifestyle choices, from family and relationships to life events, personal health, etc. To be further explored, travel can be catalytic in a handful of areas: relationships, ecological footprint, consumer and travel choices, social purpose and philanthropic commitments, lifestyle and time management choices, and mindful, contemplative practice.

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Problem

We suffer from a crisis of good travel. We are increasingly disassociated from the things that matter most – each other, experiences, and our communities and impact.

As a result, we are unhappier and poorer stewards of one another and our planet, with increasingly dire consequences. We see our present interconnected global challenges of digital addiction, societal separation, widespread environmental degradation, biodiversity loss, climate crisis, poverty, inequities, and injustices as issues, transformational travel and a regenerative approach can and should address, in a way that can be joyful, fulfilling, and rewarding for all.

Solution

MISSION

To educate, inspire awe, and advance tourism, travelers, and communities mindful of mutual respect, fairness, and the wellbeing of humanity and our Mother Earth.

VISION

Travel that raises the collective consciousness of humankind to regenerate and thrive

CORE VALUE: Renewal.

To restore, reinvigorate and refresh. A return to an ideal, true state. Requires intentional action and results in rewarding transformation. Infuses vitality yielding longevity and sustainability.

To move allows us to leave home for the open road, where we can exult in the pleasure of going somewhere. But to become a savvy traveler means we need to move more than just our feet. We need to move our minds and our hearts if we are to have more than superficial encounters with other cultures. In this sense, movement, in all its myriad meanings, is one of the keys to transformational travel, which requires a shift from passive to active ways of engaging with the world. No deep movement, no deep change; no joy; no consciousness of the awe and wonder.
— Phil Cousineau, Foreword, The Transformational Travel Journal

Tourism as it is Meant to Be

Deepening connection and meaning incites change that breaks down divisions within us and between us.

A more conscious travel holds the potential to bring more personal fulfillment, compassion, stewardship, equality, and belonging.

We're working to better understand the impact that transformational travel has on personal development and the subsequent adoption of pro-social, pro-environmental, and conservation behaviors.

Transformative tourism is good business, and a natural and powerful catalyst to personal and societal transformation.


 

The Training

Most people can agree that travel can be transformative. We believe it’s superpowers are realized when actively engaged, applying a growth mindset, and developing an outcome-based travel practice.

Travel doesn’t become truly transformational until you have taken time for deep reflection, meaning-making, and taken inspired-action in your life!

This approach can accelerate the process and amplify the positive impact on your life and the lives of others.

Businesses and destinations that understand and appreciate this and are ready to adopt a transformative experience strategy represent the future of tourism.

 

Our Work

We are dedicating our work to cause-driven initiatives that are centered on behavior change, traveling and living more mindfully, and fostering positive, holistic change at a traveler, host, and community level.

Our Programs and Products are hard-hitting, accessible solutions to some challenging and relevant issues we're confronting in tourism and as a society today and tomorrow.