Time to Transform
The world is changing. It’s time for conscious evolution in travel and tourism. We’re using this moment as a launchpad to something completely different, a transformation economy, and encouraging a mindset, approach, and model that measures success based on more holistic, conscious, and virtuous outcomes.
We believe meaningful travel starts from the inside out – and that is where we’ve fallen short, with travel often reinforcing existing boundaries, worldviews, and practices, rather than stretching and illuminating them. The deep impacts of such personal transformations create ripples of impact felt by all.
Travel joins other catalysts for personal transformation and new lifestyle choices, from family and relationships to life events, personal health, etc. To be further explored, travel can be catalytic in a handful of areas: relationships, ecological footprint, consumer and travel choices, social purpose and philanthropic commitments, lifestyle and time management choices, and mindful, contemplative practice.