1
Unification

Grounded in nature’s blueprint for cooperation and thriveability, the community follows the Theory U process to cultivate shared values, empower participation, and strengthen the inner capacities needed to co-create and continually evolve as a regenerative place.

2
Equip the Community

Unlearn unhealthy strategies and linear approaches and embrace regenerative ways of thinking and being—both individually and collectively. Through cooperative capacity-building, dynamic training, and facilitated dialogue, we deepen connection, expand meaning, and begin to spark positive change for the visitor, the visited, and the place they share.

3
Co-Create the Strategic Plan

Development of a destination manifesto, 100-year vision, 10-year strategic goals, and an actionable roadmap that drives continuous evolution, strengthens organizational alignment, and embeds regenerative principles and transformative practices through an inclusive, collaborative planning process.

4
Lead the Transformation Economy

Tourism practitioners are trained to design meaningful visitor experiences that and a train the trainer model to scale up transformative travel offerings among practitioners and the host community.

5
Marketing + Amplification

Catalyze the program into a compelling marketing narrative for transformative branding and messaging that authentically calls to this emerging, mindful, impact-driven, purpose-led traveler segment.

Our Process & Participants

We work with destination leaders and stakeholders in cooperatively realizing a regenerative future for their destinations. Through a multi-stage, iterative process we inspire change by shifting mindsets and integrating transformative and regenerative design principles into your strategic approach, planning, and product development.

Our transformative learning process includes a series of interviews, inquiries, online gatherings, in-person workshops, and ongoing contemplative practices that are held over the course of 9-12 months, we facilitate the discussion, trigger deep reflection, and use the power of collective intelligence to help destination stakeholders make sense of what makes their destination truly unique and develop the inner skills and capacities to inspire change and build resilience and foster thrivability for all stakeholders.

Destination Leaders
Including the DMO, tourism board, and community-level leaders actively supporting their tourism sectors through the provision of accessible solutions to some challenges and relevant issues we are all confronting.

Hosts & Practitioners
Including tour operators, lodges, retreats, guides, and experience providers working on the local level to consciously design and create the conditions for transformation of the visitors and the visited.