We are a school, consultancy, and community catalyzing travel to improve lives, businesses, and communities.

A more conscious travel and tourism can be a powerful catalyst for personal development. It can positively impact family and relationships to wellbeing, even influencing consumer and travel choices, social purpose and philanthropic commitments, ecological footprint, lifestyle and time management choices, and mindful, contemplative practices.

Through membership, transformative education, and special engagements, we’re inviting you to join us in our mission to bring a New Tourism to Life.

What is calling you?

Do you sense something more is possible for your life and your work in tourism? Are you called to something deeper for yourself and more impactful for the world we share? Do you long to be challenged, inspired, and better equipped to change lives? Are you ready to help move the needle in tourism? 

Welcome to a powerful approach to self-discovery, personal and professional development, and co-creating thriving organizations and communities. Our evidence-based transformative approach and processes leave you deeply impacted, inspired, and motivated to take powerful steps forward in aligning your life and work so you can amplify your desired impact.

Rooted in rigorous science, wisdom, and human connection, our programs are outcome-focused and co-created in a one-on-one or communal setting. 

What guides and motivates us!

The emerging transformation economy, in the context of travel, is about helping travelers build awareness, agency, and motivation to take meaningful action toward growth, goals, and ambition, providing unmatched, holistic value, increasing trust, loyalty and word of mouth.

Expanding even more outward, through systems thinking and design we are gaining a deeper understanding of tourism’s potential, and the societal and ecological impacts. And we are better equipping tourism organizations in not simply addressing them, but realizing our industry’s full potential for good and economic prosperity.

Travel near and far is our best education and bridge builder, by merging systems thinking, transformative experience design, and the regenerative development of communities, we can amplify the potential of new perspectives, awareness, and knowledge being acted upon, individually and collectively.

What we do …

Coaching, Speaking, and Facilitating

Coaching is one of our most popular offerings, and sessions are in-person or remotely by phone or Zoom.  Jake, Jillian, and Sonia are availlable for keynote addresses, plenary talks, workshops, podcasts, webcasts, for guest lectures, and as special guest facilitators at retreat centers, inns, and lodges.

Virtual Courses

Online experience development courses and accreditation programs are offered throughout the year and thoughtfully crafted to transform your life and work. Our teachings, techniques, and tactics include the latest science and human innovation, including awe, flow states, emotional development, eco-consciousness, deep wisdom, conscious leadership, and transformative learning. 

Private Training & Consulting

Our private, custom training and workshops can be done virtually, but typically a hybrid is most impactful and includes experience design and regenerative development for communities. From  2-day introductory 2-day workshops for your team, community, and/or audience to more robust, multi-dimensional training that transforms individuals and the communities they’re nested within, whether it be a travel organization, hotel, destination, or bioregion. 

Events, Experiences & Retreats

Gathering together for masterminds and shared experiences is the most impactful and playful work we do. Wherever in the world we go, we’re focused on nurturing personal growth, human connection and community, eco-consciousness, and leadership development that opens the door to new and values-aligned possibilities and potential for your life, work, and society. 

What is Transformative Tourism