Shifting Travel Priorities

Shifting travel priorities

On top of this revival in demand, we’re also seeing a shift in the way people want to travel. Our community is seeing an upsurge in demand as people are prioritising unique, sustainable, authentic experiences which broaden their horizons, enrich their understanding of the world, and deepen their connection with others. They want carefully curated trips, tailored to their specific likes and interests when they are finally able to get away again.

As Jake Haupert, chairman and CEO of the Transformational Travel Council observes: “As well as greater demand, people are also being more intentional about how they approach travel. Travellers are becoming actively engaged and understand they have a role to play, it is not just about entertainment. Likewise, experience providers are realising the role they can play in guiding people towards their desired outcomes”.